Project name

Woosh Air

Woosh Air


Product Design


Feb 23' - Present

Project duration

Woosh Air

View live websiteView mobile app

Led the design function at Woosh; an early-stage smart home technology startup. Scope covered UX/UI of digital properties, including mobile app and website, and design of various print collateral.

Woosh revolutionizes air purification with its Smart Filter, combining a filter frame with embedded sensors and 3M™ Filtration Technology. Seamlessly integrating with thermostats, it transforms homes into holistic air purifiers. Woosh's Smart Filter, Air Quality Monitor, and mobile app provide real-time insights, alerts, and reminders for effortless indoor air quality maintenance. The system empowers users to create a healthier living space, responding swiftly to changes by activating the HVAC fan for cleaner, circulated air.

• Wireframes & Prototyping
• Shopify Web Design and Development
• Mobile App Mockups in Figma
• Print Media & Marketing Collateral

At Woosh, I played a key role in driving impactful design initiatives that significantly influenced our digital presence and market positioning. Overseeing the development of critical touchpoints such as the mobile app and the redesigned website (, I strategically integrated innovative features to enhance our product offering. Orchestrating the mobile app design, I utilized Figma to design mockups, ensuring a fully realized interface with an emphasis on user experience. The successful launch of the product's design system, marketing materials, and the design of the 2024 CES convention booth underscored the impact of my contributions. My commitment to excellence was evident through rigorous testing protocols, auditing of engineering outputs, and leading weekly standups. Spearheading the website redesign, I optimized information architecture, styling, and eCommerce elements, prioritizing a user-centric approach. Post-redesign metrics validated it's success, with a 25% rise in total online sales, and an 20% increase in the conversion rate. Engaging in collaborative product strategy, I worked closely with product and engineering leaders to define roadmaps, ensuring alignment with design principles and technical requirements. Innovating customer engagement methods, my efforts contributed significantly to Woosh's evolution into a dynamic player in the smart home technology sector.

User Needs & Design Objectives

In the domain of mobile app design, my responsibilities encompassed a thorough understanding of customer needs and business objectives. Through market research and user research, I gained insights that shaped the evolution of Woosh's mobile application. This understanding extended to collaborating with stakeholders to define app objectives and key features, establishing the groundwork for a user-centric design.

For the website redesign, a deep dive into user research was conducted to identify pain points and preferences, providing the foundation for the redesign process. Collaborating with stakeholders further refined the objectives, emphasizing the need for a seamless and user-friendly website. The launch of Woosh's design system involved a comprehensive analysis of brand values and positioning. This understanding guided the development of the design system, ensuring alignment with Woosh's overarching goals.

Establishing Design Objectives

When I joined the project, the team had conceptualized screens with two main objectives: (1) communicating data points on indoor and outdoor particulate matter and (2) showcasing information on users' smart filters. The design aspect, including the entire user experience, was an open canvas for me to propose and shape. I began by crafting diverse wireframes and mockups, exploring different avenues to effectively convey this information through thoughtful information architecture. The definition phase involved close collaboration with stakeholders, outlining objectives, features, and key aspects of the app's user experience.

In terms of the website redesign, this phase emphasized the need for a seamless user experience and outlining key features and functionalities to achieve desired outcomes.

Conceptualizing Design Solutions

In the realm of mobile app design, the ideation process involved engaging cross-functional teams. Collaborative brainstorming sessions generated ideas for functonality, building fatures out and engaging customers with the app. This also involved exploring creative avenues for translating the design system into tangible and impactful representations across various touchpoints within the app. This phase aimed to communicate Woosh's brand essence consistently.

Ideation for the website redesign spanned creative exploration of styling elements. Aesthetic considerations were paramount, aligning with Woosh's brand identity while exploring innovative ideas to enhance visual appeal. Furthermore, email marketing campaigns were conceived, exploring features such as exclusive discounts, early access, and personalized recommendations.

High Fidelity Prototypes & User Testing

The design and testing phase for mobile app design included crafting high-fidelity prototypes, user testing, and refining the interface. This encompassed not only the mobile app but also the redesign of the D2C website, incorporating the finalized design system and brand art direction. For the website redesign, the design and testing phase involved executing the redesign, incorporating insights from user testing to refine and optimize functionality, navigation, and overall visual appeal. Ecommerce checkout features were optimized, and a product photoshoot was directed for a cohesive and visually compelling user experience. The goal was to deliver an optimal user experience, considering responsiveness and engagement. The design system's impact was tested through its application in marketing, print, packaging, and the event space at the 2024 CES convention.